What is the Cost of Venting? Evidence from eBay
نویسنده
چکیده
This paper uses data collected from eBay’s website to identify why buyers fail to leave (negative) feedback in online markets. Empirical results confirm that the fear of retaliation may be an important motivation for buyers not to leave (negative) feedback, while the time and effort cost of reporting may be not. keywords: reputation, feedback, asymmetric information JEL classification: L81; L86
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